The AI Cape

Blaze AI Brand Voice Basics

Crafting a Compelling Brand: Find Your Brand Voice with Blaze AI

Establishing a robust brand identity is vital for small business success. For solo entrepreneurs and small business owners, creating a cohesive and memorable brand can seem intimidating. Are you new to branding or operating on a limited marketing budget? Perhaps you’ve considered leveraging AI for assistance but are unsure which tools to go for?

Enter Blaze AI – an AI-driven platform designed to simplify the branding process for non-marketers.

Blaze sets itself apart from tools like Canva by providing a more comprehensive branding solution specifically tailored for non-marketers. While Canva excels in designing graphics and visual content, Blaze is focused on streamlining the entire branding process, offering users intelligent suggestions for creating a cohesive brand identity. This includes logos, color palettes, typography, and brand guidelines.

Utilizing Blaze allows small business owners to save money by eliminating the need for expensive branding agencies or freelance designers. Its AI-driven approach ensures that high-quality, professional brand kits can be developed quickly and efficiently, reducing both time and financial investment.

How does it work?

Blaze offers features that enable you to create a brand kit from scratch. You can either use AI to analyze the content of your existing website or, if you don’t have one, draw inspiration from an industry leader’s site, which you can customize to your liking.

Unlike traditional branding methods that are often time-consuming and costly, Blaze streamlines the process by offering intelligent suggestions based on your input. This makes it an ideal solution for small business owners who may lack the resources for a full-scale branding agency.

So how do I create a brand kit?

Creating your brand kit with Blaze is a straightforward process. Here’s a step-by-step guide to get you started:

  1. Sign up and input business details: Create an account and provide information about your business, including industry, target audience, and brand personality.

  2. Open the tool: Select the Brand Kit option from the menu, and then click New Brand Kit.

  1. Hit Continue: You’ll be prompted to enter your website URL. This information is used to analyze your website and allows the AI to generate the brand voice from your site content. If you don’t have a website, simply select an industry leader in your niche and use that instead. In the example below, we use Nike.

  2. Select a color scheme: The tool will suggest color schemes that complement your logo. Choose the one that best represents your brand.

  3. Browse font pairings: Choose from the font pairings recommended by Blaze that align with your brand voice.

  1. Review your brand voice: Blaze will then present your brand voice for review. You can edit the settings under each header.